Brand
Strategy
The reality we are facing
The goal posts keep moving for content creators, authors, speakers, and thought leaders. The platform has become passe, and the savvy professional recognizes that a more holistic approach is the only way forward.
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Okay cute, but how is one person supposed to be the face, the generator, the executive producer, the manager, and the one keeping a pulse on the trends?!
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Maybe you’ve already published your first book or two, and they did exactly what most first books do in the marketplace: resonated with your audience but struggled with underwhelming sales numbers. What comes next? How can you triage your career as an author when your sales history is working against you?
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Have I already heard you say, “I’m a writer!! I don’t want to dance on TikTok!?” or was that the dozens of other frustrated authors I’ve worked with over the years?
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A fully customized brand strategy to refresh and reengage your approach to content.
Two true things:
You need a smart approach to your work with a holistic brand strategy for your content to land the way you want it to.
Building that brand should not require you to become something you’re not or show up in ways that are inauthentic to you.
In fact, I would argue that authenticity is one of the key factors in succeeding—but you need a guide to help you assess and capture your personal magic in a way that can in turn capture your audience.
That’s where I come in.
I have spent years auditing authors’ platforms and existing IP and coming up with innovative strategies to reimagine their brands for fresh markets. Let me bring that expertise to your entire portfolio with a custom brand strategy plan. We will review what you’ve built, establish where you want to go, and map out the approach that works for your strengths.
Building a brand isn’t cringe when you have the right people at the table. Come have a seat with me and I’ll show you how.
People are talking
In an industry often plagued by sycophancy and equivocation, Carly's direct communication and fierce advocacy are true and irreplaceable gifts. She tells you what you need to hear, sees possibilities you might not see yourself, and then fights like hell to help bring them into the world.
Carly is the person I trust most to tell me how to first hone all of my wild ideas and passions down to actual, actionable concepts and then how to best get those concepts into the hands of the people who need them most.
Yes, her resume and network speak for themselves. Yes, her track record is impressive. But beyond the professional requirements for the job, I think what makes Carly magical is something ineffably...Carly. She is fire - she warms, she lights, and she transforms ideas and people into their most elemental forms, capable of producing incredible growth.
-Mariko Clark, author of The Book of Belonging: Bible Stories for Kind and Contemplative Kids